Director of ECommerce Operations and Lead Ecommerce Marketer
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Nano Bella
Designed and built company website on Shopify, leveraging plugins and custom code to enhance UX;
Designed ads and managed ad campaigns through Google Ads, Klaviyo (email/SMS), and other providers;
Leveraged science communication skillsets to translate complex scientific product attributes (phase-inversion nanoemulsification, molecule-binding) into clear value propositions for lay audiences;
Analyzed marketing & sales data to understand and communicate the efficacy of business efforts."
Researched prescriptive and descriptive phonetics in Spanish language acquisition;
transcribed audio recordings into the International Phonetic Alphabet (IPA) leveraging Praat;
wrote python code for string parsing, sequence matching, and comparative data analysis;
explored the role of language transfer, as well as explicit instruction in phonemic/phonetic acquisition in L1 English L2 Spanish speakers.
Taught English writing to cross-disciplinary university students;
consulted on writing across diverse genres (e.g. résumés, personal statements, literature reviews, dissertations);
developed teacher-training and professional development materials;
specialized in second language [writing] acquisition.
Develop and execute marketing strategies to showcase biomedical informatics and AI research initiatives
Write and edit newsroom articles, blog posts, web content, and social media communications translating complex research into accessible public-facing stories
Manage newsroom posts on Hubspot and website content updates on Sitefinity to optimize for SEO/GEO and strengthen the department’s online presence and audience engagement
Support design of visual marketing assets and promotional materials for research initiatives, events, and programs
Collaborate with researchers, healthcare workers, and scientists to communicate technical features to all audiences
Align all communications with CU Anschutz brand standards, including AP Style
Lead DBMI Wall of Software (WOS) promotional initiative, highlighting WOS tools across channels